THE EASIEST ORDER

Creative proposal for Domino's Pizza and Netflix. It created a new delivery channel for domino's while increasing view times for Netflix. A digital solution that placed an easy order button inside Netflix's series, next to the "Skip Intro", making it easy for people to order their favorite pizza without changing screens. Taking advantage of "Stranger Things" season 4, the goal was to launch this app update using the series characters. Once updated, both apps needed to be sync'd, and an easy order set up in the Domino's app. As soon as the series started streaming, the button would appear making it easy for people to order food while binge-watching. This Idea also aimed to open an alliance between companies, to create cross-selling promotions, brand positioning, product placement, sponsorship, and free press opportunities.

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